PR and Marketing Specialist

Who we are

Ethfinex has launched the world’s first trustless exchange interface using the Ethereum blockchain, which can connect directly into a centralised exchange. This allows users to choose between trustless on-chain settlement or high speed execution and professional APIs, whilst enjoying high liquidity in both cases. Users can trade a wide range of Ethereum based tokens. We also have many advanced trading tools, order types, advanced charting, and 3.3x leveraged margin trading thanks to our peer to peer funding market, as well as our own blockchain token: the Ethfinex Nectar token.

Our vision is to be the home of token trading for community traders and an innovative laboratory for testing and iterating new ideas, building community, and growing, linking, and incentivising new sources of liquidity.

Come join us, and lay the foundation for a decentralised future.

What We Are Looking For

We have spend the last year building and perfecting our product and are now ready to drastically grow our customer base and trading volume.

We are looking for a bold and creative PR and Marketing expert who is ready to take on the responsibility of creating and executing a customer acquisition strategy to facilitate that growth using innovative channels and out of the box thinking.

You are tech-savvy with familiarity with cryptocurrencies and a curiosity for the greater blockchain landscape. You are creative with regards to content creation and the thought of communicating our vision should drive your enthusiasm. You have your finger on the pulse of the Ethereum community, you understand what builds excitement and you know how to deliver this.

Responsibilities

Create an innovative customer acquisition strategy. Use groundbreaking ways to attract large amounts of attention to our platform and take our customer base to the next level. This includes but not limited to:

  • Develop attention grabbing PR campaigns
  • Ensuring mainstream coverage with controversial headlines and topics to capture focus on Ethfinex
  • Create engaging original content for external communications, social media, newsletters, etc
  • Use cutting edge marketing techniques to make our content go viral
  • Contribute to the branding vision and design efforts of Ethfinex
  • Reach out to and coordinate with journalists, thought leaders and influencers to spread our message
  • Identifying, approaching and managing potential partnerships and relationships across the blockchain & fintech industries
  • Maintaining, growing and integrating feedback from the "Nectar Community", the Nectar holders who make up Ethfinex

Requirements

  • 3+ years in a marketing, PR, growth or product management role
  • Experience in growing brands and communities
  • Excellent written and verbal skills (in English)
  • An interest in (obsession with) constant improvement across every single metric
  • Genuine interest in (and understanding of) cryptocurrencies, tokens and blockchain technology
  • Familiarity with an independent and/or remote working environment
  • Experience with SEO, Google Analytics, FB advertising and alternative approaches to brand growth & analysis
  • Experience with analysing vast quantities of data and knowing what to do with it is a plus